diversities in selection:
With their own 9 specialized criteria.
(excluding the opening and closing ceremony)
Strategy 2. Differentiation In Marketing
Film Related Industries
Private Stadium PIFFOffices Related to FilmIndustry
<Intruder> Claude Denis
Hollywood film considering on coming to Pusan on a location
Pusan movie setting studio
and address its role as an accommodation in a famous tourism destination, Seomyeon.
- Objective
To obtaininformation about Zen Backpackers in order to see how it plays inthe tourism/lodging industry.
- Sub-Objective
1) To meet and talk to a person(Mr. June Park, CEO of Zen Backpackers) from lodging industry
2) To recognize other similar properties(competitors) nearby
3) To contribute
of movies)
- State-of-the-art computer with free internet access
- Electronic game console
- Mini billiard table and other games
● Kitchen
- Cooking facilities (Gas range & oven)
- Rice cooker
- Dish washer
- Microwave oven
- 2 refrigerators with complimentary fresh ingredients
● Bathroom
- 2 Bathrooms – One for public and one in a room
- Free
INTRODUCTION
Nowadays, and more than ever with this financial crisis that does not seem to end and create more and more losses every day, it is very crucial for companies to settle a long term strategy but also a back-up strategy to face problems such as the ones they could face during those times. A company has to have a strategy in order to be able to focus on the main points ofthe compan
and 333 square meters. Amid the customers’ tremendous interest, SPAO earned the total sales of two billion won in November. The sales for December steadily marked as near two billion won but on January 2010, the sales went down as one hundred million won.
As its current marketing position, SPAO has expanded its stores outside Seoul to Il-san andPusan. In total, SPAO has seven stores througho