and revealed TV drama “man who can’t marriage”
3. Characters ofBulgogibrothers
1) Standardization, popularization, industrialization ofKoreanfoodKoreanfoodisoften cooked chef’s guess. So, market expending is very difficult. Because each store has different chef andfood taste will be different. Bulgogibrothers isintroduction franchise restaurant method in order to standardi
in a relatively higher price. Moreover, the burgers within Lotteria such as Bulgogi Burger, Terri Burger, and Chicken Burger, are also our competitors. Compared to all ofthe other burgers, Rice Burger is nutritious, low in calories, yet delicious. It also has a strong differentiating point from other burgers.
By 2010, more than 13% oftheKorean population will be over 50. People over 50 are
in Itaewon.
It was the starting point inintroducing pizza into Korea.
Pizza Hut Korea (Korean: 한국 피자헛, Hankook Pizza Hut) is a Korean pizza company
related tothe Pizza Hut group.
It is headquartered in Gangnam-gu Seoul, Korea.
It was established in 1980 as DongsinFood (Korean: 동신식품).
Its products include bulgogi pizza and ot
‘Bon Bibimbap’ is one ofthe brands that are from ‘Bon IF’.
It started in 2006 and has 126 stores in 2012.
It isthe franchise restaurant that sales Koreanfood.
Thefoods are cooked, transferred, and served from headquarter to all stores, because franchise restaurant required the same taste and quality.
In addition, following the general trend, ‘Bon Bibimbap’ serves thefoods in
food restaurants. And, because they sell limited product, like hamburger, or chicken, it is obvious thatthe competition among fast food brands for market share isintense.
The 5 big brands are Lotteria; since year 1979, it has been come out and as a Korean native fast food brand, now taking 43% ofthe market share. McDonalds, which has a global brand power, came into Korea in 1988 and its t