of Value creation
Movies are kinds of services
Movies’ value determines
when viewers watch ones
Elasticity of high demand
A Character of Movies is
non-objective
Consumption of Movies has
a character of luxury object
Effect
Completion of long-term vertical integration by reinforcementof own production ability
Prior occupation in alliance with production company
Maximi
of windows
The second distribution channel of raising additional sales
after watching movie.
Effect economies of scale
Acquiring the bargaining power
With cable TV company, IPTV
Short-term strategies
CO-production strategy
Industrial economic benefits
Cost variance
Economies of scale
ex) CJEntertainment
Total movie solution
Investment
of leadership. In fact, the two CEO affected the establishmentof early CJ’s organizational structure and culture. First, the vice presidentofCJ, Son Gyeong-sik, is a person who always supports workers. His leadership style may be compared to iron hand in a velvet glove. This kind of leadership style played a role in making internal cohesion. For example, although he does not order his employ
forcontents of other media companies is very high
Growth rate of demand
Switching cost among the brands
Level of exit barriers
Company acquisitions of outside company
공영방송 BBC에 대한 비판
Criticism of the BBC refers to either disagreement with the BBC or evaluation, interpretation and analysis of the BBC. Criticism for alleged biases have come from the British g
The application of vision in emotional marketing : shapes and colors
The shapes and packing ofproduct can devote itself to realize brand-identity and the creation of brand-assets. Forinstance, Calvin clein's perfume CK-1 has the shape of turning its cap. It devoted its brand-identity to the targeted consumers that it is differentiated from other brands' graceful cap shapes and its moderate pri