in Japan
Very competitive price
e.g) Mini fridge 19,800 yens (30~60% cheaper)
Real “Made.In.China”
Average annual growth rate reached 80% for 16 years
Sales
4million yuan(’84) 40.6billion yuan(’00)
Export $280million, 30,000 employees
69 kinds of products with 10,800 units
Market share in China
Freezers 42%, Fridges 33%, AC’s 31%,Washing Machines 31%
for 2011.
Even though it is one ofthe pillar industries of China, real estate does not only have economic impact but also far greater effects on both the nation and its people. Real estate is critical forthe welfare ofthe citizens and important for political stabilization. As such, theChinese government has tointervene, manage and control.
When the housing prices began surging in 200
themarketthe way you want it to take a creative approach to recognize the new opportunities ofmarket segmentation andmarketto find the company's core competence has been the means
- 장뤼민 회장, 2004
Concept design of products consumers want more contact with theHaierto send theinformation to select 20 people every month Haierfor giving a U of anti-
of China
Explanation on China’s Catch-up
Traditional explanation on China’s reform success
Took advantage of ‘comparative advantage’ in labor intensive goods (Justin Lin et al 1996)
Characteristic: A comparison between China’s pre-reform era (socialist command economy) and post-reform era (marketized economy).
Further task need to be done
Identifying theChinese catch-up s
The soldiers who participated inthe Vietnam war used Taekwondo intheir training.
Foundations that serve taekwondo class was established.
Department of taekwondo was organized at some foreign universities.
Haier's strong competitiveness establish a fast mechanism to content the consumers’ demand, caused by the direct effect of this innovation is the profit ofindustries, enterprises and co