Classification
Structure OfSports Marketing
Marketing
OfSports
Marketing
Through
Sports
.
.
.
Problem
공식 후원에 막대한 비용(Ambush Marketing)
지나친 상업주의
기업 목표 소비자의 불일치
통합 마케팅의 부실과 후속 조치 미약
기대효과 평가의 어려움
1. Introduction
Nowadays, business surroundings are getting severe-We need marketing strategy
The marketing information is very important to make a good marketing strategy
Importance of marketing research in the sports industry field
Decision Tree and its application in the sports industry
2-(1). Decision Tree Analysis Algorithm(Methodology)
Three method of tree algorithms
CH
of Baseball 1,0
태생이 모기업에 의존적인 형태의 프로야구단
과거에는 지상파 중계로 노출효과가 야구단 운영비보다 많은 구조
기업의 안정적인 자금 공급으로 야구단의 無마케팅
하지만 지상파 중계가 줄어들고 관중수가 줄면서 노출효과 급감
기업마저 외면하는 야구단 운영
브랜
1920~1924
Adi Dassler made his first training shoes in laundry room where his mother used to use
Adi Dassler established OHG with his brother Rudolf Dassler who established Puma in the future
He produced 50 pairs of shoes with 12 people include his family everyday
~1927
Adi Dassler rented his first factory and named 'Dassler Brothers Sports Shoe Factory ( Gebrer Dassler Sch
I. Introduction
Nowadays, the economic change, high degree of competition, and the risk of businesses are getting severe. So we have to remember the importance of a marketing strategy to achieve superiority of the business administration. An efficient marketing strategy comes from marketing planning, execution, and control based on precise marketing informations.
Therefore, the marketing inform