to-use computer to market”
Apple’s Proprietary Produce System
Lack of Compatibility
History 2. The Sculley Years (1985-1993)
Leader in Desktop Publishing
GLOBAL brand
“Plug and Play”
Complete Desktop Solution
Move intothe Mainstream
Low cost of produc
and recently doing collaboration with Bean Pole acc.
1. To reduce the risk ofthe new product failure
Merely 20% of new products considered successful
(Aaker 1991 ; sheinind Schmitt, 1994)
2. Growth strategy/ Survival reason.
Expecting the positive feed back
Decline of Current industry : Fuji film -> Digital Camera
3. Technological ability. (Perceived technology)
Apple comput
ofthe fashion market. To cope with this harsh reality, many fashion enterprises have paid much attention tothe SPA (Specialty Retailer′s Store of Private Label Apparel) brand as a promising fashion marketing strategy in terms of which they can survive inthe extremely competing fashion market. SPA proposed short product supply cycle, spacious retail floor, single brand retail store, andlow p
toinclude specific controls for location and time data as control features in computer programs. Location-Based services utilize location information to improve business productivity as well as adding value to a comfortable life. This project will mainly focus on Location-Based Services in mobile setting.
1.2. Background of Location-Based Service
1.2.1 LBS Market Growth
With theincreasing r
of Nintendo Entertainment System (NES)
• Nintendo Entertainment System (NES) Sells over 61
million units before being officially retired in 1995.
• Super Nintendo becomes best selling 16-bit video game
system inthe world, selling 49.1 million units.
• Nintendo’s N64 sells 32.9 million units
• GameCube sales lag behind Sony’s Playstation 2 and
M