and familiar to consumer. However, as owners don't invest their money in advertisement,
some pizza stores can't be famous as ever in despite of good quality and taste. We want to open a
new strategy of marketing, so we choose “ImsilCheese Pizza”. ImsilCheese Pizza doesn't have
enough fame in comparison with its quality and taste.
Ⅱ. Situation Analysis
1. TheInternal En
to-drink beverages and beverage sticks, and Philadelphia Splendips cream cheese dips to satisfy their hunger or thirst.
The last category is Premium. Consumers want restaurant quality food without leaving the comfort oftheir own homes. So that, Kraft isoffering premium foods with high-quality ingredients, like DiGiorno Ultimate pizza, Cote d’Or chocolate, Oscar Mayer center cut bacon and Tas
to earn much money in order to buy an iPhone.
Have you got any good news recently?
Fill inthe Blanks
Isthere (any / some / a) cheese left?
To make a pancake, you need (an / some / much) eggs and flour.
How (many / much / do) money do we have left?
I need (any / a few / some) information about the trains to New York.
For lunch, I had a salad and a (some / slice / piece) ofpizzatod
pizza stores inthe US.
2) Specific Industry Characteristics
Pizzaindustry deals with food, so trust in food safety is very important. Andthey can acquire customer loyalty by providing food with great taste and by the way the customer wants. For example, The Americans eat around 350 slices ofpizza each second, or 100 acres per day. Americans prefer meat toppings to vegetable toppings by a
of restaurants are bigger than those ofPizza Hut. The reasons are that Mr. Pizza targeted women intheir 20s or 30s and applied differentiated marketing strategy for them. For example, they developed their menu appropriately for women’s taste andthey also held several events for women. On the contrary, Pizza Hut targeted general people rather than choosing a certain segment and due to this, t