Introduction of Kyobo bookstore
Kyobo book was established in Gwangwhamun By Sin young ho in 1980
He says “people make the book, the book makes people”
No. 1 offline book store
2. Offline Kyobo bookstore
1. Arrangement of books
2. Stationeries, CDs and café in store
3. Purchasing management
4. Stock management
5. Distribution center
6. CRM(Customer Relationship Manage
bookstores like Amazon.com possible? What ‘enabling capabilities’ of network computing made the revenue model and the value propositions that you found in answering Question 2?
Network computing technology allows people to reach across national boundaries (Global reach). Internet permits anyone to access the Amazon.com, even though the company is located in Seattle, Washington. Customers ca
1. Differentiation
In the paper-book (on/off-line bookstore) market
Strategy 1 at offline
Expand current product-lines with profitable products,
other than just paper-based books
Expand its stationary business together
with officeware and design products
61%
growth of stationery & design-goods mkt
“Bookstore as a
Culture complex”
중심가 교보<->보더스
on-line
-September 9, 1997 for the first time since it opened Internet Kyobobook, awards the brand power of the Internet bookstore industry of Korea for three consecutive years 2008-2010 and has become the representative brand of the on-line bookstore
delivery service
-Barodrim service(바로드림) : after order on the Internet, You can get Nation of 16 Kyobobook branches where you want. o
Refund rate 0.25%, profits about 10 million dollars per year. This is the result of the world's most largest internet bookstore, amazon.com, which opened in 1994.
During the 1990s when internet technology began to spread through the public, Amazon.com’s CEO, Jeffry P. Bezos, realized that internet users were increasing about 2400% a year. So he decided to start a business based on Internet. H