[ Brand Launching ]
Their Needs
1. Military Environment
Frequent Battle Drill ⇒ Easily Exposed to Harsh Environment ⇒
Get Worried about their SKIN ⇒ NEED FOR SIMPLE SKIN CARE
2. Will for Self Development
Sufficient spare time ⇒ Opportunity for Self Development ⇒
Improving their appearance ⇒ NEED FOR HEALTHY BODY CARE
Chapter 1. Introduction
Ⅰ. Research Background and Purpose of study
Hite Beer which was founded in 1933 first started with name as Joseon Beer and released Hite beer product in 1993 which is non heat treated. Leading to great success, Hite Joseon beer's company name is change into Hite Beer corporation. At that time, OB beer was a symbol of beer market, dominating brand image and pref
Almost 9 out of 10 of those who used an offline travel agency used it for flight tickets.
Information about flight tickets in the ads would appeal to the customers.
People get information about flight tickets on the internet.
Gold Tour Club should advertise online.
- Sell special package products for students during vacations
- Move its location to the Central Square instead of the
Product Development
To introduce new product to
existing market
Add new features to existing product, improve existing product distinctly, or develop new product performing same functions by new technology
4) Book CAFÉ
(1)Recommended books
(2)Exchange books
Product
Build multiple product line-up as segment getting broader
Should Improve the products more faster than competitors
→ Need to focus on R&D
Focus on R&D to reduce the costs