문화체육관광부의 E-Book 콘텐츠 사랑은 E-Book 시장 형성에 긍정적
2000년대 초반 e-book 콘텐츠의 부재로 시장이 사라진 경험이 있기에 콘텐츠 육성이 중요하기 때문
E-book으로 전환할 수 있는 기술 플랫폼 지원, 콘텐츠 복제 방지를 위한 추적시스템 개발 지원 등의 방안이 나올 것으로 예상
The early adopters will be people who were buying many books
Sales of E-book ↑ - Contents market ↑
Estimated size of B2B E-book market
: 15.8 billion won
The policies of 교육과학부 is very positive to E-book
CD type E-book textbook
교육과학부 will continue this project
Students will be familiar with E-book
future Customer ↑
1) exclusive dealing & market foreclosu
alliances 'SKYTEAM' launched by securing a strong alliance is fair to say. If it is up to SKYPASS SKYTEAM belong to the airline mileage between the possible benefits are shared.
4) Various Routes
B747-400-based 21 and newest fleet of 129 units compared to the domestic rival Asiana to a greater extent. KAL has implemented a variety of networks and schedule but still cannot compare with Asiana
◎Introduction
In economic world, there are numerous firms and each firm has various marketing strategies to achieve their goals. We are going to survey several examples of food manufacturers in Korea, especially 5 firms briefly. These firms are well-known by Korean, so familiar to us. Some strategies might cannot be separated from our daily economic life. This is the reason why we picked th
iii. Potential Entrants (Threat of new entrants - high)
This industry doesn’t require high initial investments and startup (fixed) costs. This is not an industry which aims to achieve economy of scales as minimum size requirements for profitable operations are not high. The maintenance costs are also low. Moreover, distribution channels are not controlled by existing players as there are many