of their customers.
Until recently, e-tailers have been able to stake out a position in the Internet space. But the day of reckoning is now approaching. Those companies that have been able to bring their customer acquisition costs down to earth will have the best chance to thrive. Those that haven’t will die.
We’ve been studying on-line marketing for seven years, and in the course of our
Ⅰ. 서론
1980년대부터 마케팅 패러다임이 상품중심에서 고객중심으로 전환되면서 기업의 경영전략도 고객위주로 전환되고 있다. 이처럼 고객만족경영(customer satisfaction management), 고객제일주의, 고객을 위한 가치창조, 무한책임주의 등으로 불리어지는 고객중심의 경영철학이 강조되고 있는 이유는
Ⅰ. 서론
1980년대부터 마케팅 패러다임이 상품중심에서 고객중심으로 전환되면서 기업의 경영전략도 고객위주로 전환되고 있다. 이처럼 고객만족경영(customer satisfaction management), 고객제일주의, 고객을 위한 가치창조, 무한책임주의 등으로 불리어지는 고객중심의 경영철학이 강조되고 있는 이유는 높
marketing & experience marketing – since 2001,
invested total 13 billion won for three years opened
‘The amore Gallery’ in Seoul Apgujeong Rodeo Drive
floor B1 is skincare center, floor B2 is for Custom made
article zone, floor B3 is the space for exhibition and
event utilization
Individual Management for
VIP Client
Marketing of ‘WordofMouth’
Cold Stone as an alternative and visit other shops that offer this type of convenience. Furthermore, in the way of promotion, it is necessary to show up more aggressive and active attitude. At the same time to maintain existing customers, Cold Stone must make an effort to attract new customers with, for example, online promotions or contests, which will help to increase the word-of-mouth.