of food-spoilage micro-organisms, which covers most of the food preservation technologies. Various modern technologies are applied to inhibit the growth of micro-organisms in food product as various food-spoilage micro-organisms are exit. Consequently, the techniques are so complicated and diverse to state in one paragraph. This report divides the methods into several categories, physical, biolog
The tofu war (Pulmuone vs CJ Cheil-jedang)
1) Tofu Market with Competition
①The scale of tofu market in Korea
Tofu market grows gradually following consumer's increasing interest on health.
After the release of Pulmuone's wrapped tofu, the scale of wrapped tofu is increasing.
Our target is also wrapped tofu in two companies, Pulmuone and CJ
one is introduction, suggesting background of study which shows problems of Hite beer.
Chapter two includes situation analysis of beer market and each company.
Chapter three includes analysis of consumer behavior and satisfaction about Hite beer and Cass beer.
Chapter four concludes with the remark that Hite beer should implement aggressive marketing and create brand-new flavor beer.
the month of August. They broke the bias that Ramen soup is red and completely succeeded in differentiation. It was exceptional case in that the average sales of the Nongshim ranked top 1 in ramen market are 2.2 million a day and in that the August in which the paldo began to sell the Kokomen is off-seoson for the ramen.
But after one year and 3 months, the Kokomen loses its reputation now.
of paradigm shift in 21C are presented below.
1) Artisan Spirit: Uniqueness and High Quality
A lot of experts on global coffee market say consumers are now longing for uniqueness rather than standardized flavorof giant franchisers like Starbucks. Regardless of the price people wants high quality with fresh idea of culture. One reliable documentary takes an example of Starbucks at Seattle a