online bookstores like Amazon.com possible? What ‘enabling capabilities’ of network computing made the revenue model and the value propositions that you found in answering Question 2?
Network computing technology allows people to reach across national boundaries (Global reach). Internet permits anyone to access the Amazon.com, even though the company is located in Seattle, Washington. Custo
Introduction of Kyobo bookstore
Kyobo book was established in Gwangwhamun By Sin young ho in 1980
He says “people make the book, the book makes people”
No. 1 offline book store
2. Offline Kyobo bookstore
1. Arrangement of books
2. Stationeries, CDs and café in store
3. Purchasing management
4. Stock management
5. Distribution center
6. CRM(Customer Relationship Manage
V. 미래 온라인 서점의 전망
1. 온라인 도서 소매의 미래
-인터넷 이동 인구의 증가
-인터넷 사용 계층의 다양화
-상품 브로커의 활성화
-신 출판유형 출현
2. 미래 온라인 서점의 전략
-인터넷 사업은 시장규모가 작다
시장을 선점하고 이미지를 알리는 것이 중요
-물류상의 비용절감을 이
online than off-line bookstores. Nowadays it offers numerous items, such as books, DVDs, consumer electronics, tools, toys and etc.
Amazon.com bought a company called Mobipocket in 2005. Mobipocket is a French company, which developed e-book software technologies for PDAs. Amazon.com bought the company as a reaction to Adobe’s announcement of suspending its sale of e-book packaging software.
the opportunity to develop new business strategies. Amazon used the internet and the associated strategies made e-commerce markets possible, to pursue a cost-leadership model and consolidate the bookselling industries. Amazon’s success in the book market as accelerated the consolidation of the book retail industry, and many small bookstores had closed because they cannot compete by price