online payment business, in 2002, and skype in 2005 – Internet phone call service.
2. Current situation
As a result of these buying strategies, three divisions were formed on eBay – e-commerce, online payment, and e-communication. We defined the biggest part as e-commerce, which is including not only auction and open market platform, but also price comparing website (shopping.co
model: Partly Paying Model
Strength: Brand power, various customer ages, stable overseas sales
Weakness: major product, Casual games, has short lifecycle
User characteristics
More professional approach; core users
Average age is higher than Korea
Payment System
Flat-rate is commonly used
Distribution Structure
Package selling: Retail store
Downloading through online
platform for commerce, and the main way to promote a site was to get it listed on NCSA Mosaic’s “What’s New” Page or on the Global Network Navigator’s Whole Internet Catalogue site. Then, as more e-tailers began to set up shop attention shifted to banner ads as a great way to promote its site to Web surfers.
But many of those early on-line selling efforts were conducted by magazine sa
Summary
This report is the review of UNIQLO, a leading casual apparel retailer in the world. UNIQLO is known for its high quality, fashionable clothes and affordable price. This report will discuss the reasons behind UNIQLO’s success, popularity and how it makes use of Information Technologies to compete among its competitors. This report is to examine the organization structure, value chain a
1. Introduction of UNIQLO
1.1 Company Overview
Name : FAST RETAILING CO., LTD.
Established : May 1, 1963
Head Office : 717-1 Sayama, Yamaguchi City, Yamaguchi 754-0894, Japan
Tokyo Office : Midtown Tower, Akasaka 9-7-1, Minato-ku,
Tokyo 107-6231, Japan
Number of Full-time Employees (Consolidated) : 15,915 (As of February 29, 2012)
Paid-in Capital : 10,273 million yen
Number of I