to collect data
- Visiting Homepage : Server plants cookie in PC
- Opening Newsletter : DM contains cookie codes
1) G Market outsource collecting raw IP address
- Outsourcing Co. analyze IP address
and sort groups according to Accessing Location
- Outsourced IP data analysis stored in Member DB
Set up domain so when users click the domain, this data directly fall down to Wiselog and
items. Therefore, Alessi shops carefully deal with each object showing its history, character, intention to transmit joy and aesthetic energy.
There are two different kinds of Alessi shops(off-line); flagship stores and shops-in-shops. Flagship stores offer the best presentation possible for their wares with the most appropriate interior and there are 26 of them worldwide in most proper location
to advertise their product and tried to convince that even though it is cheap, the quality is high. As a result customers perceive The Face Shop as high quality, low price shop.
On the contrary to this, The Face Shop products are selling more higher prices than in domestic market.
It seems to be opento doubt that they set the prices are higher than Korea.
Below products are all the
to think about nice and latest designs with low prices. Some are very simple(the concept is “Simplicity is a virtue”) but others are as luxurious as to name after designers. This tells us that IKEA has used segmentation strategy toapproachto various levels of customers.
Chart 3 The Number of Visits to All IKEA Stores Worldwide
Lifestyle service is another strength that IKEA has. Li
to be certificated, this company entered into Korea and opened No.1 store in Daechidong. Now, the retail stores of the company are located in Gangnam, Yeongdeungpo, Dogok and Jukjeon. Reformhaus has adapted to the Korean market so well and this company has many similarities with Harry and David. So, it seems hard for us to enter into the market at first. However, Reformhaus sells only processed g