female college students
The major consumers of cosmetic products
Guarantee customer loyalty
long term profit
Korea & Thailand female college students
Globalization
Discrimination
southeast top class
organic cosmetic company
Increase Demand on Organic product
between Korea young people
Is there anyone who know the brand “Thann”? No!
cosmetic shows 10~15% growth per year. This is a product that contributes greatly to the exporting business. Thailand brands and foreign license brands count for approximately 80% and remains are dependent on imports. In the case of cosmetic distribution in Thailand, direct sale takes 55%, and other way to sell them in cosmetic section at department store counts for roughly 37%. Moreover, organic
organized by the BeautyFull Club, Florence Bernardin, Director of Information et Inspiration, a marketing-intelligence firm specialized in the cosmetic industry and Asian markets, took stock of the situation in the Land of the rising sun. She tries for Premium Beauty News, to make things clearer.
Florence Bernardin
"People live to be old in Japan, nowadays" explains Florence Bernardin, direct
cosmetic – Lush >
Lush is a cosmetic brand selling fresh handmade cosmetic. Their main motto is ‘Go naked now’. Most of their marketing motto is eco-friendly consumer. Those followings are representative eco-friendly marketing motto.
A. Fresh, organic fruit and vegetable: We specialize in making highly effective 100% vegetarian products for bath, hair and body that are loaded with
화장품 업계의 돌풍
2003 년 말 1호 점 개장 -> 3년 만에 업계 3위 진출
자연주의 컨셉 – 웰빙 트렌드
합리적인 가격 – 중간 유통 경로, 포장 용기 간소화
Brand Shop 진출 – 브랜드 샵의 대중화 이끔
해외로 뻗어나가는 ‘The Face Shop’
2004 년 첫 해외 진출 -> 해외 13개국 110여 개 매장 (중동