Depth interviews, life story interview
Focus groups
Projective techniques
- Word associations
- Sentence completion
- Cartoon tests, Story telling (i.e., thematic apperception tests )
Ethnography
- Participant observation
Allows the participant to describe what is meaningful or important to him or her using his or her own words rather than being restricted to predet
Professional journals
Journal of Advertising, Public Relations Review, Journal of Public Relations Research, Journal of Advertising Research, etc., 홍보학연구, 한국언론학보, 광고학연구, 한국광고홍보학보
Magazines and periodicals
Advertising Age, (www.adage.com/) and PR Week etc. (www. Prweekus.com)
Research summaries
The Internet
Everyday situations
Is the topic