First Aid (Nexcare™)
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Health & Personal Care
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3M Brand line-up
한국 패션계의 SPA브랜드 붐.
SPA 단일브랜드 독보적 업계 1위.
일본 런칭에서 큰 성공을 거둔 후 최근 한국 진출.
Specialty store retailer Private label Apparel Brand
기획, 생산, 유통까지 직접 맡아서 판매하는 제조 직매형 의류 브랜드
스톡홀름 본사를 중심으로 총 15개국에 지사 보유
전세계 41개
wear for not only F/W season, but also S/S season to occupy the apparel market.
The old light-weight down jackets are mostly consisted of 20 to 30 denier yarns, so DECIFLEX can provide much lightness to customers. Also most of the yarns for the usual light-weight down jackets are from other countries, which means that DECIFLEX is much cheaper to use. This will down the cost of production.
products which don't make distinction of sex were introduced to market. The 1970's unisex style had won popularity before.
But, recent unisex style differs from previous unisex style. In the 1970's unisex fashion, women showed off woman power wearing clothes of men's style. But after the 1970s, X generation and N generation wanted to be free about sex and age and were indifferent to their own i
2) 뉴발란스 Price 전략
(1) 다양한 가격 선택 옵션 존재
경쟁사에 비해 보다 폭넓은 가격대의 제품들이 존재해서 각각 다른 구매력을 지닌 소비집단에게 다양한 옵션을 제공한다.
(2) 프리미엄 패션화로 자리매김하기 위한 클래식화 고가 전략
메이저 스포츠 풋웨어 브랜드들과 비교했을 때 상대적으로