2. 홀로그램의 이해
1) 홀로그램과 홀로그래피
홀로그램을 이해하기 위해서는 홀로그래피라는 단어에 대한 이해가 선행되어야 한다. 홀로그래피라는 단어는 영국의 데니스 게이보(Dens Gabor)에 의해 처음 사용되었으며 ‘완전하다’의 그리스어 ‘holos’와 ‘기록하다’의 그리스어 ‘graphy’의 합성
2) Library as a cultural space
In the past, most people thought 'a library' is a place where people try to read books. However, libraries are changing considerably. We believe the library plays an important role in the society, as a cultural space. It is possible to guess this assumption with libraries around us.
First, we can assume that 'a library' becomes more creative place with
Blog of the library
- a tool providing services to users immediately
- Illinois Roselle Public Library
: support the book club through blog
- POSTECH (Pohang University) Library
: operate library marketing blog site
(http://postechlibrary.tistory.com)
upload library resources (books, journals, multimedia, electronic materials), library information service
Type of ad
CF (Commercial Film)
Spot advertisement (shows the commercial when the program enters to a station break),
Promotional ad (main purpose is to extend sales and services by featuring on T.V. movies, music videos, books, and websites),
Political advertising ( capture the citizens’ vote)
Infomercials .
Strengths Limitations
Exposure effectiveness & high attention.
• Real-time and controllable
Internet advertising can be made according marketer’s demand, and broadcast quickly. But other traditional media has settled broadcast time due to the higher cost. If market wants to modify the advertising after the advertising broadcast is not allowed, because of the higher cost and some other reason. Instead of this internet advertising can change the adver