(2) Outdoorwear시장 분석
①아웃도어 폭발적 성장
- 의류시장이 불황의 여파로 인해 전반적으로 크게 위축된 것과는 달리 Outdoor 시장은 오히려 매출이 급신장.
- 패션협회의 조사자료에 따르면 스포츠 및 아웃도어웨어 부문은 2006년에 2005년보다 39.3% 신장한 1조 2760억원의 시장규모를 형성, 의류시장 전
Nowadays outdoor sports wear became very popular!!!
Why people choose them?
What are the differences of
outdoor sports wear?
Light
Intelligent
Vivid
Efficient
Three different kinds of GORE-TEX® mountain climbing clothes’ comparison
Event waterproof fabric out door jacket
Wind stoppers
Special Nylon
●Kinds of GORE-TEX®
Active shell
;best moisture permea
코오롱스포츠는 고객 소비자 조사에서 코오롱그룹의 이미지를 대변해주는 브랜드로서 코오롱스포츠가 꼽힐 만큼 아직도 연 30%의 성장을 이뤄내는 간판 브랜드로 톡톡한 역할을 해나가고 있다. 이런 코오롱스포츠가 앞으로도 꾸준히 소비자들에게 좋은 브랜드로 사랑받고 발전하기 위해서는 많은 노
Type of ad
CF (Commercial Film)
Spot advertisement (shows the commercial when the program enters to a station break),
Promotional ad (main purpose is to extend sales and services by featuring on T.V. movies, music videos, books, and websites),
Political advertising ( capture the citizens’ vote)
Infomercials .
Strengths Limitations
Exposure effectiveness & high attention.
• Real-time and controllable
Internet advertising can be made according marketer’s demand, and broadcast quickly. But other traditional media has settled broadcast time due to the higher cost. If market wants to modify the advertising after the advertising broadcast is not allowed, because of the higher cost and some other reason. Instead of this internet advertising can change the adver