There are many advantages for both consumers and sellers.
To the Consumers, Social-Commerce
Offers things at a relatively low price.
Introduces us to new & useful information.
Allows us to have a flexibility for consuming.
Overconsumption
- There is a tendency to buy things we usually don’t consume.
overconsumption of character designed products. Korean cartoon ‘Pporong Pporong Ppororo(뽀롱 뽀롱 뽀로로)’ has become a sensational issue among the children. Over four hundreds of Ppororo related products have been produced and sold (Choi-JinSuk, 2009). Students easily imitate their hero/heroin. Adults use students’ mind of imitation for their commercial benefits. Elementary school s
The effect of medium on economic choice in purchasing product:
Cash versus Gift Certificate
-Irrational economic decision caused by gift certification
Ⅰ. Abstract
Gift certificate is commonly thought to cause overconsumption and unexpected spending, because it is regarded as a different medium of paying, unlike cash. However, it is certain that gift certificate has a role of cash in ma
Ⅰ Executive Summary
A. Synopsis
This report is contributing to set the profit increasing marketing strategies for Lotte Chilsung Beverage Corporation, which is one of the largest beverage companies in Asia. With more than 40 years of know-how based business management skills, the company has quickly attained majority of the market share and thus, is now one of the top leading firm in the ene
I. Introduction
Company introduction
Lotte chilsung beverage has been continuously developing and launching the highest quality products in carbonated drinks , juices , coffee, tea, and water.
Establishment and successful launch of Chilsung Cider in 1950
The First Entry in Chinese Beverage market in 2005
Developing functional products and premium lines to expand the mineral water ,