(2) 광고와 미디어
고상황적 커뮤니케이션은 집단주의 문화의 상호의존적 자아 정보는 이미지와 상징, 그것에 연관된 관계들에 있다. 시각지향적 이다. 저상황적 커뮤니케이션은 개인주의 문화의 독립적 자아 정보는 말속에 있다. 언어지향적 이다. 마케팅 커뮤니케이션의 목적은 어떤 문화권에서
♦ THE MISSION AND VISION OF BIOTHERM HOMME
The mission of Biotherm Homme is “To study cosmetology from the point of view of skin’s biological makes up in order to develop effective and advanced formulas.” In addition, the Vision of Biotherm Homme is “A tailored solution for every man.”
Mission is appropriate to the reason of company‘s existence. Even though this mission is not
VISION BLURRING and DISTORTING.
As quickly as the fluid filled the tank it now drains.
The god-like hand again LIFTS us from the tank but
something is wrong because --
We SLIP THROUGH her fingers.
The GROUND RUSHES UP at us but when we hit --
We BOUNCE. And BOUNCE.
FLIP FLOPPING, the bounces coming quicker and quicker,
LOWER and LOWER until we are RACING ACROSS the floor.
Free!
We see the woman i
paradox: You can't do serious economics unless you are willing to be playful. Economic theory is not a collection of dictums laid down by pompous authority figures. Mainly, it is a menagerie of thought experiments--parables, if you like--that are intended to capture the logic of economic processes in a simplified way. In the end, of course, ideas must be tested against the facts. But even to know