people think Healer is not necessary. Because they are heels not uncomfortable
H. Competition &Defence Strategy
1) Competition
- Sneakers company (Sneakers make feet comfortable)
- Furniture company (Opportunity to sit on a chair is decreased)
- Many other shoes company
2) Defense strategy
- Register patent for our production method
- Provide complete after service
patent and license protection should hold off competition for at least three years … (pause)... By 1980 the big boys to have come in, and the competition to be fierce
→ Thanks to the license with New World, ODI is supplied the lenses of hydrophilic polymer with no competition for three years. However, it also means that ODI has to secure a certain portion of market share before losing its
patent, so that Samsung Electronics had to pay for patent fee to the other competitors who had core technology at that time. Due to this patent problem, Samsung Electronics turned to color laser focused strategy since 2003, and after five years later Samsung Electronics ranked the 1st place in the Korea, and 2nd place in world color laser printer market by around 15% market share.
2006 2007
C
on principles
Be quick to market changes
Quantitystrategies for CEO,
Implementing it for employees
6. Prompt business process
7. Separate bureaucracies from problem solving
8. Briefing terminologies with paraphrased words for CEO
patented container, trademarks, and a form of advertising that sets it above many beverages in terms of brand equity.
F. Sports marketing
Coca-Cola was the first commercial sponsor of the Olympic games, in the 1928 games in Amsterdam, and has been an Olympics sponsor ever since (The Coca-Cola Company, n.d.). Since 1978, Coca-Cola has sponsored each FIFA World Cup, and other competitions organ