Ⅱ. 프라이스라인 마케팅의 성공 요인 분석
1. “Name-your-own-price system”의 분석
1) Reverse auction
(Buyer Driven Commerce System)
역경매 (Reverse auction)라는 프라이스라인의 핵심 시스템을 알아보도록 하자. 지금까지 가격형성의 우선권은 공급업체에 있었다. 공급업체가 가격을 올리고 싶으면 올
Chapter 1. Indian Pharmaceutical Market Overview
1.1 Scale of Pharmaceutical Market
1.1.1 Domestic pharmaceutical market
India is among the fastest growing pharmaceutical markets in the world. The domestic pharmaceutical market recorded sales of US$ 7.3 billion in 2006 with a growth of 17.5 per cent over the previous year.
1.1.2 Pharmaceutical Industry
The Indian pharmaceutical industry
Trade Secret
provided it is not based on information
in the public domain
limitation
is statutory grant the protects creators
of intellectual property from having their work copied by others of any purpose.
Purpose
Drawback
Patent Grants
1. The congressional intent & patent law
(machines, devices, methods)
2. Where is patent granting determined ?
3. What
Ⅰ. 개요
무한한 지식인프라를 통해서 창출된 지식재산을 권리화하고 그 활용을 촉진하는 것은 매우 중요하다. 특히 국내 중소기업 중 특허실용신안권을 보유한 업체는 전체 2,769,012개 업체 중 0.67%에 불과하고, 휴면특허가 전체 특실의 40%정도를 차지하는 실정이었다.
이를 극복하기 위해서 중소기업
patents.
(2) A huge problem and often the goal of a knowledge-management-system is the externalization of this knowledge or at least the transfer of knowledge. Here are again several possible ways to stimulate this:
a) environment
b) tools
c) training
Tools and training are a classical idea: The employee is willed to share his knowledge, the most important thing is, to give him the possibili