relationships developed are the real key to business success at both a personal and a corporate level. A Korean saying highlights the all-important nature of networking and relationships - 'make a friend first and a client second.' The key to creating good relationships lies in one's ability to play the Confucian game. It is important to appear to be an honourable, trustworthy and respectable per
◆ Modern Society and Web 2.0
Web 1.0 era as the word of "sea of information", we are exposed to a lot of information. Regardless of distance and time, we can easily send information as well as our own private information. Also, the amount of data, in 1989, the European Particle Physics in Switzerland, developed hypertext and MOSAIC invented first web browser in 1993. Those changes helped to
1. THE PROBLEM.
Insensitive to changes doctors
-Health care today needs a fundamentally different approach and a new breed of leaders.
The biggest driver of rising costs is medical progress
-New drugs, new tests, new devices, and new ways of using them.
The explosion of knowledge is going off within a system
-It leads to redundant care and errors that raise costs and threaten quality.
BENIKEA’s background
What is BENIKEA
BENIKEA, which stands for “the Best Night in Korea” is Korea’s first-ever mid-low priced tourist hotel brand. BENIKEA means Korea’s best hotel that offers the very best in rest and relaxation.
With the support of the Ministry of Culture, Sports, and Tourism(MCST), Korea Tourism Organization(KTO) has pushed through with a project promoting BENIKE
4 Customer Analysis
4-1 Customer Expectations
Young age Mid-life Late-life
Interest Adventure, Challenge Adventure, Relaxation Leisure, Health
Company Peers, Friends, Lovers,
Circle members Friend, Lover, Circle member, Family, Lover
Leisure Travelling, Experiencing
Leisure Travelling, Leisure, Fishing, Experiencing Travelling, Climbing
Leisure Time Weekends, Holidays
Vacation season W