주제 선정 이유
공포소구는 공익광고 영역에서 많이 사용되는 도구이다. 그러나 비단 공익광고 뿐만 아니라 상업적인 광고에도 공포소구는 종종 등장한다. 이러한 공포소구의 사용이 수용자에게 얼마나 설득적인지를 알아보는 것이 흥미 있는 일일 것이라 여겨진다. 이러한 공포소구의 영향력을 결
Getting married and
having a lovely family is
purpose in my life
that I have dreamed to actualize.
Likely 1 2 3 4 5 6 7 Unlikely
Normative beliefs
Both parents think that I
1 2 3 4 5 6 7
My girlfriend thinks that I
1 2 3 4 5 6 7
Consumer trust affects intention/actual transaction by affecting usefulness, ease of use, and perceived risk
The level of risk a consumer believes exists
regarding the purchase of a specific product
from a specific retailer, whether or not
that belief is factually correct.
by Richard A. Ashley, University of Connecticut
Overall Perceived Risk
- Associated with the
Product catego
V. Survey Questionnaire
We are students from Kyung Hee University who are doing research to find out to online buying behaviour of electronic products. This questionnaire will take about 5 minutes of your time. Thank you very much in advance!
1. Age: ………………………………………………………………….
2. Gender: …………………………………………
Introduction
In today’s business world, multinational companies from various industries all around the world are expanding their global reach, carrying their products, brands and services to even the most remote corners of the world. They encounter business environments that vary not only from their country of origin, but also vary greatly from each other. For this reason, foreign businesses