of the promotion of Raison Pop
③ The reasons why smokers are not willing to purchase, or try, Raison Pop
Through the interview, we were able to draw out 3 main conclusions;
1) Raison Pop’s promotion strategies are fairly acceptable, but the perception towards Raison is still negative and attributes to the taste of Raison.
2) The brand perception was an important factor for building c
1. Introduction
1) Research purpose
To cope with quickly and flexible to 21st century global market conditions, changing rapidly,
Organizations and government organizations form and manage the various type of subgroups or teams away from the traditional organization Despite of drawbacks such as increasing in time and material costs also likelihood of conflict, the main purpose of focusing on
Ⅰ. Introduction- Zara
Understand how Zara’s parent company Inditex leveraged a technology-enabled strategy to become the world’s largest fashion retailer.
The blend of technology-enabled strategy that Zara has unleashed seems to break all of the rules in the fashion industry. The firms shuns advertising and rarely runs sales. These counterintuitive moves are part of a recipe for success t
of the health communication campaign process from start to finish, definitely a useful resource for teachers and students with interests in this area.
3.2. Change in perception through campaigns
① 'Stop AIDS' Campaign in Switzerland
The campaign which was launched in 1987 aimed to increase condom use(for prevention), reduce discrimination against HIV/AIDS positive people, and to strengthen
perception (awareness and reputation)
Awareness includes whether people know about the organization what they know of it and how accurate this information is. According to Stacy Han, it seems that many of the people know the name of the company since it has appeared in many mass media and also as a form of product placement in many visual media. However, since FedEx’s main targets are small