perception towards Raison is still negative and attributes to the taste of Raison.
2) The brand perception was an important factor for building consumers’ brand loyalty.
3) The perception towards domestic brands was inferior to foreign brands.
4. Suggestion
In order to make Raison POP escape from the slump of sales, we developed the 3R strategy: Retain, Renewal, and Repositioning. Accor
perception) 인지 능력과 구성 능력, 환경의 세부 사항 등을 인식 하는 능력 등이 우수한 편임을 알 수 있다.
상당 수준의 시각적 기민성과 시각적 조직화 능력으로 사물의 본질-비본질적인 부분을 파악 하는 능력이 뛰어나고 주변 환경의 변화에 대한 인식도 높은 것으로 나타났다.
또한 피검자는 사고
perception of YC burger’s hygiene and taste are not high enough. Although CEO of YC burger is trying to improve its quality, Korea university students don’t perceive YC burger as a premium burger and don’t expect much on YC burger’s quality influencing YC burger’s WTP.
5. Recommendation
Through our various surveys and interviews it was evident that “Youngchul burger” was facing d
testing materials, to implementing the campaign, to evaluation. It's a great overview of the health communication campaign process from start to finish, definitely a useful resource for teachers and students with interests in this area.
3.2. Change in perception through campaigns
① 'Stop AIDS' Campaign in Switzerland
The campaign which was launched in 1987 aimed to increase condom use(for