perform the plan. Setting a brand image can be included in this step. Entertainment can also be one of the factors developing the plan in this phase. Finally, the last consideration is preparation of broadcasting to customers. This step includes all the services related to advertisement, for example, a company can prepare a show host or a few models for media screen.
Broadcasting Process
Th
of individual. But according to external caution behavior is what we imagine the situation forced the individual to do.
For example, a man who thinks that the promotion is decided by performance is going to work hard for performance. It’s internal caution. On the contrary to this, a man who thinks that the promotion depends on fortune not performance is not going to work hard.
As I have
perception (awareness and reputation)
Awareness includes whether people know about the organization what they know of it and how accurate this information is. According to Stacy Han, it seems that many of the people know the name of the company since it has appeared in many mass media and also as a form of product placement in many visual media. However, since FedEx’s main targets are small
related with model, humor and music. For an example not only beer but domestic markets of all alcohol industries all use famous celebrities as models in advertisement. These advertisements combine with elements such as music and humor. Most of soju advertisement use popular female models to arouse perception of the product. Also these advertisements come along with music and flashy performance.
1. Personality 인성
June Allyson의 딜레마에서 알 수 있듯이 서로 다른 사람들은 매일 서로 다른 행위를 한다. 인성 혹은 인간생활양식은 매우 복잡한 주제이지만, 우리는 일상에서 그것을 표현하기 위해 따뜻한, 공격적인, 게으른 과 같은 형용사를 사용한다. 보통 인성이라는 단어는 인간행동양식특성이나