* Broad preferences concerning appropriate courses of action
* Values influence behavior and attitudes.
competence & accomplishments lifestyle quality
respect & dignity financial security
personal choice & freedom self-development
involvement at work health & wellness
pride in one’s work
자식은 부모의 생김새와 비슷하게 되
I think it몶s fair to dismiss Sipho from the service of the company. No matter what he몶s been through, fraudulent cannot be justified. He already knew it몶s immoral to pay bribes for personal interest. Someone could say it was just a mistake, but under the policy of the company, no one can say it몶s unfair to fire Sipho for fraudulent.
Value orieted 소매점 이용
Baby boomers or 머피족
베이비부머: 1964년 출생한 세대들
머피족:middle aged urban professionals.(1980년대 여피족 세대의 변화)
- 저축보다 소비
- 80,90년대 라이프스타일(결혼,이혼,소비)에 크게 영향을 받음
- 차를 살 때 럭셔리 선택, 집을 살 때 시간적 여유를 가짐