Sources of consumer knowledge can be classified along two major dimensions
Personal versus Impersonal
: Whether or not the knowledge source is
another human being
(2) Business-controlled versus
Non-business-controlled
: Whether or not the knowledge source
originates from the business community
Consumers have more faith in knowledge sourc
information is consistent with previously
acquired knowledge or attitudes
- We Motivated to process messages that are moderately
inconsistent with our existing knowledge or attitudes
Less Motivated
Motivation also affects
how we process information and make decisions
Pay careful attention
Think about it
attempt to understand
or comprehend goal-relevent
information
knowledge and surging purchasing power, are more sophisticated and value-oriented. Instead of looking solely for low prices, they place strong emphasis on product quality, functions and branding. Branded products, having an up- market image in terms of style, product quality and safety, have become priority choices for consumers.
4. Market players
4-1. Foreign players
Multinational enterpr
personal Construct Theory)을 토대로 인간들의 커뮤니케이션 현상을 설명하려는 시도이다. 인지구성주의는 인간들의 사물에 대한 판단이 내용 결정적 관점에서가 아니라 지각자 결정적인 관점에 입각해 해석의 주체인 인간들의 능동적인 인지행위와 의미부여과정에 의해 완성된다는 가정 하에 인간들의 인
personal story or strength which differentiates you with others, with specific examples.)
"Leveraging Multicultural Communication Skills for Retail Excellence"
Throughout my tenure in sales and marketing within the dynamic world of brand retail, I have cultivated a deep-seated understanding and appreciation for the intricate dance between product knowledge and customer
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3.