person families and single person families.
(4) Market Targeting
Since Korea's population is about 47,900,000 and the number of households are 1,438,000(surveyed in 2003) there are about 3.345 person for a family. So if the general family is consisted of 4 persons than about 22% of the households, 3,150,000 live alone.
(5) Characters of The Consumers in The Targeted Market
People who l
1) Meaning of consumption in the specific context
At the beginning of the film, the main character went to the hospital to inquire about the plastic surgery, saying that "I just want to live like a normal person even one day, not because of the vanity ". and it was the most important reason for doing the plastic surgery which she thought important and invaluable consumption for her. the real
the First World War, Coca‐Cola’s red color has standized. Then that red color is using still for more than 50 years…”(from Coca‐Cola Korea Official Homepage) Red color, spencer fonted logo, contour bottle, etc..they were Coca‐Cola’s main characters and they are still. Consistency seems the main personality of Coca‐Cola which is distinguished from others.
I already explained their biography and background concisely, and it let me know about their personality and character. Martin Luther King Jr. was positive, patient, and a Christian. Moreover his willingness changed the world to better world. On the contrary, Anton Lavey was negative, impatient, and an anti-Christian. Such his personality and character caused the church of the Satan, and then the
2. Private management about pension assets(AFP)
AFP is private company established for management ICA and property investments. Subscribers can choose AFP freely and move to other AFP accounts. AFP is fully restricted by SAFP(Superintendency of Pension Administrators).
The main character of AFP is shown as follows.
- AFP is restricted by SAFP
- AFP can only manage pension assets.