3.2.The first product (2007 - present)
3.2.1.Main article: Mastretta MXT
Mastretta (est. 1989) first announced production of their MXT through Automóvil Panamericano magazine in May 2007. Even though up to a year will have passed, September 2008 will see the production version of the first ever fully Mexican designed and engineered serial-produced sports car, the Mastretta MXT, an automo
1. Development of petroleum
Demand is increasing.
Reduce risk of dependence on Middle East.
Development of petroleum
Up stream
Development
Drilling
Production
Down stream
Transportation
Oil refining
Sale/Market
products or services will be surely sold. Producers will have more confidence in the future market and produce more. Such belief of booming market makes the manufacturers not to think or innovate, even to try to satisfy the customers’ needs. Take the petroleum industry for example.
One of the characteristics of this industry that believes very strongly in the beneficial consequences of an exp
기업환경
※치열한 시장경쟁,
※새롭게 부상하는 다양한 기술환경,
※급변하는 고객의 요구,제품이나 서비스에 대한 급속한 인식변화는
※시장,제품,서비스,브랜드 등 모든 영역에서 차별성을 확보하는 것이 더욱 어려운 상황입니다.
<중 략>
Ⅰ. What is brand portfolio strategy?
팀의 선수들이 하나
Business implication
- Maritime industry
The Joint Norwegian–Russian Fisheries Commission
Development of new technology
Business implication
- Based on Society
The highest minimum wage in the world
Reduce costs by initiating automatic system or self-service
No language barrier
Do not need to hire a translator/interpreter
Minimizing cultural differences
Hire local ma