devices
(1) Phytoncide
- Phyton : ‘Plants’
- Cide : ‘Kill’
- Found in early 20C
1) Market Attractiveness Analysis
3. Suitability
① Suitability of firm's vision
a. Vision : “We are committed to human healthcare”
-> Suitable
② Suitability of market & marketing mix
a. Pharmaceutical firm,
Customers = Wholesalers & Large hopitals
-> Unsuitable
Wholesale margin + Retail margin + VAT
This method is criticized for rigidity caused by government
After Jan 1994
Re-agreement after 3 years with SNP(제약협회)
Each company restrict their medical payments instead of giving them liberty of pricing decision.
Definition
Incentive to doctors who make decision about pharmaceutical prescription
The goal of this policy is increasing a s
(2) Vision
We are committed to human healthcare
We make healthy culture
(1) Phytoncide
- Phyton : ‘Plants’
- Cide : ‘Kill’
- Found in early 20C
Own shopping website & Open market: 11st, G market, etc.
focused on Online
Over The Counter < prescription only medicine
drugstore < large hospital
Transactions with drugstores↓ hard to sell produ
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
Chapter 1. Indian Pharmaceutical Market Overview
1.1 Scale of Pharmaceutical Market
1.1.1 Domestic pharmaceutical market
India is among the fastest growing pharmaceutical markets in the world. The domestic pharmaceutical market recorded sales of US$ 7.3 billion in 2006 with a growth of 17.5 per cent over the previous year.
1.1.2 Pharmaceutical Industry
The Indian pharmaceutical industry