파워포인트 자료이므로 특성상 내용요약은 목차로 갈음.
1. What determines a place’s image?
2. Strategic image management
3. How can a place correct a negative image?
4. Making a positive out of a negative
5. Marketing icons
6. Removing the negative
7. What are the guidelines for designing a place’s image?
8. What is in a place brand name?
9. Con
Ⅰ. Hue-Place Brand 파악
1. Understanding Of The Brand
(1) Naming - HUMAN UNIQUE EMOTION PLACE
휴플레이스에서 휴의 의미는 한자로 휴식을 나타내며 영어로 HUE는 색조, 빛깔, 메이크업을 의미한다.
(2) Concept
1823의 Girl세대를 주요 타깃으로 하는 ‘Color Express 체험 공간’에서 스타일리시한 색조 화
of optimism through our brands and our actions.
: To create value and make a difference everywhere we engage.
▪ Coca-Cola Vision
Our vision guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable growth.
People: Being a great place to work where people are inspired to be the best they can be.
Portfolio: Bringing t
Phonetics
Articulatory phonetics
The study of the organs of speech and their use in producing speech sounds
Auditory phonetics
The study of the processing and interpretation of speech sounds by the ear, the nervous system, and the brain
Acoustic phonetics
The study of the physical properities of the sounds produced in speaking.
Voiced and voiceless sounds
Voiced sounds
A voiced
place. However, Seoul city’s marketing strategy is somewhat ambiguous and not persuasive enough to gather lots of foreigners, so as a result the number of visitors is not much increasing. Therefore our team will try to give creative and fresh consultancy to achieve rapid growth of Seoul tourism.
2. Situational analysis
a. Macro Environment
As global economic crisis has recovered (refer fi