01 Digital audio player?
Digital audio player is a consumer electronics device
that is capable of storing and playing digital sound source.
the data is typically stored on a hard drive, micro drive, or flash memory.
In general, It called as MP3 player or MP3P.
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03 Outside
Consumer is willing to invest ‘Output Equipment’ mostly followed by ‘Quality of Sound’, e
Ⅰ. 서론
최근의 경영전략론자들은 단순한 경쟁우위와 지속적 경쟁우위(sustained competitive advantage)의 개념을 구분하고 있다.(단순)경쟁우위란 조직이 고객에게 다른 경쟁자가 제공하지 못하는 방식으로 가치를 창출(value creating)하는 개념인데 비해(Barney, 1991), 지속적 경쟁우위는 다른 조직이 어떤 조직
Nintendo’s History
• Nintendo, Japanese for “Leave Luck to Heaven” was
founded in Kyoto, Japan in 1889.
• Founded as card game maker
- Remained solely a card game maker until 1956
• Acquired first rights to distribute video game console
from Magnavox in 1974.
• 1986 debut of Nintendo Entertainment System (NES)
• Nintendo Entertainment
1. Introduction
(1) Background imformation of Umpqua bank
Today, not only is Umpqua 13th on Fortune’s list of the Best Companies to Work For, it has also been voted the top bank in Portland for the last three years and is 5th in market shares alongside big players Wells Fargo and Bank of America. But back in 1994, when the bank was a mere six branches, CEO Ray Davis got all the managers to
현 타겟 : 아이가 있는 주부층
가족의 건강을 걱정하는 엄마
센스있는 감각의 젊은 엄마
가족의 따뜻함을 지키는 엄마
기존 설정 타겟의 구매 유보 경향
‘자녀를 둔 주부’들 사이에서 일부 나타나는 구매유보 경향(끊임없는 가격 논란)
새로운 가치를 지향하는 타겟 확장 모색 필요성
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