sensitive about other people’s estimation.
- They could take self-confidence by managing their looks actively
- They are influenced by metrosexual or Mr.Beauty syndromes.
2 26-33 New employees - Period of being employed
- As beginners who start to earn income in society, they have powerful spending ability, but they have barely enough time to do their shopping
- Metrosexual(the single youn
The postwar economy of South Korea was once regarded as one of the most successful cases of “shared growth”
Korea managed to provide for relatively higher growth rates and lower Gini coefficients than other regional economies from the early 1980s to the mid 1990s
After 1997 financial crisis, Korea has failed to restore the high level of social equality upheld during previous decades
Optimum dose
at the right time
in the right location
The polymer which undergo
“property transformation”
swelling
reversible volume phase-transition
sol-gel phase-transition
in response to the
external physicochemical stimuli,
also called phase-transition polymer.
외부자극에 의해 민감하게 반응해
특성(Property)이 변화하는 고분자,
“상전이
3. 경쟁사 분석 및 Brand Positioning
1) GIORDANO
앞서가는 디자인을 좋은 소재를 이용해 합리적인 가격으로 소비자에게 제공하는 캐주얼 브랜드이다. 1994년 첫 선을 보인 이래로 베이직하고 심플한 브랜드 이미지와 함께 ‘개인의 취향과 라이프 스타일을 반영하면서 시대에 부합하는 대한민국 대표 캐주