music.
Beer advertisements are typical in using the advertisement model related with model, humor and music. For an example not only beer but domestic markets of all alcohol industries all use famous celebrities as models in advertisement. These advertisements combine with elements such as music and humor. Most of soju advertisement use popular female models to arouse perception of the product.
market which is centralized by America, so they often neglect Asian cultures.
(2) Economic
The scale of the entire music industry decreases which leads to increasing online sales.
(3) Technological
In online, P2P (peer to peer or person to person) is becoming more and more vitalized, also vitalizing digital music.
JYP's music reflects contemporary characteristics of popular mus
music, polished light and comfortable atmosphere and no smoke, no smell like western food restaurant. Recently they have 15 stores and revealed TV drama “man who can’t marriage”
3. Characters of Bulgogibrothers
1) Standardization, popularization, industrialization of Korean food
Korean food is often cooked chef’s guess. So, market expending is very difficult. Because each store has
market.
4) Digital music player
Sony got secondary big hits of Walkman and CD after the Trinitron CRT Television. Sony likes to make new generation standard so they made MD which is named from Mini Disk for the next generation disc after CD.
When the MD became popular, MP3 came out in the market. However, MP3's storage was too small and the battery wasn't good enough to play an hour. T
of the strong
competition
Opportunity
Pokemon Anime 13th October following reflect the new season begins
The continued popularity of TV exposure expected to continue
Pokemon comes out as a live-action movie
Weakness
1) The musical based highlights so being low level of education elemantal.
Treat
Children's Musical saturation of the market
Uncertainty of success