Portfolio를 갖고 있다. 하지만 각 브랜드 간의 architecture가 확고하게 이루어 지진 않고 있다.
- 에코 그린 마케팅: 리브트 = 에코디자인, 생활디자인 이라는 이미지를 Commercial을 통해 꾸준히 전달하고 있다.
- 온라인 홍보활동: 본사 직영 쇼핑몰의 제공으로 제조사가 Retailer를 통하지 않고 직접 고객과 접
analysis of the assets and liabilities of HSBC. In 2006, before the crisis two thirds of the increases in the balance sheet were due to the trading assets. This was primarily driven by an increase in holdings of debt securities. HSBC’s operations in Europe, reported a rise in the credit risk arbitrage portfolio reflecting strong investor demand for commercial paper while, in Hong Kong, the incr
The business portfolio is the collection of businesses and products that make up the company
Portfolioanalysis is a major activity in strategic planning whereby management evaluates the products and businesses that make up the company
Market penetration is a growth strategy increasing sales to current market segments without changing the product
Market development is a growth strategy tha