1. What are the most important knowledge assets at Dirt Bikes? What functions and employee positions are responsible for creating, distributing, and using these knowledge assets? Are all of these assets explicit knowledge?
Dirt Bikes의 value chain은 inbound logistic으로 분석되었다. Inbound Logistic는 작업 통보, 작업 put-away, 입고, Cross-Docking을 자동적으로 시작, 관
distribution channels of vast areas while it would suffer from inefficient overlapping costs, and damages on the brand image due to lack of control on price issues.
Toyota
Can unify the brand under a single CI with a very simple distribution channel. Nevertheless, doing so would hinder DYK’s plans to position their cars as a high-end premium car.
Although Kia’s Entry Strategies very succes
Positioning
- Positioning strategy makes to establish present position firmly on customers’ mind.
① High Quality and Low Price: The concept of The Face Shop is naturalism. It tried to reduce packing fees and stages of distribution channel.
② Natural and Luxurious Atmosphere of Shop
- Design of the shop is based on plainly white color, besides, the source of products such as rose, lotus
Distribution Channels
At past, there was only one channel to purchase golf equipments; off-course shops. After activating e-commerce, some golf shops started to move to online space for many incentives such as reduction in operating costs. Often, price-sensitive consumers used online stores. After the appearance of online discounted stores, off-course shops improved their own existing merits p
trial, create buzz and give good impression while minimizing the cost.
For distribution, Oxford Toy already has good domestic channels. However, it needs a company online shopping mall to provide better accessibility for their collector-level toy items and individual bricks.
Finally, Oxford need to maintain growth to stay competitive against Lego Korea's success, and should keep investing.