positive association으로서 어떠한 사회적 선택규칙도 개인의 선호가 왜곡된 형태로 반영되어져서는 안된다. 즉 개인들이 어떠한 대안을 더 많이 선호할수록 그 대안이 집단적 선택으로 될 가능성은 높아져야 한다.
④ 개인의 선호에 대한 비제약성: 보편성. 의사결정에 참여하는 각 개인의 선호에 어떠
It is necessary for a company to work out a market segmentation strategy, which is called STP(Segmenting-Targeting-Positioning)
Effect of market segmentation
Securing competitive advantage
Discovering marketing opportunities
- Discovering niche market
- Finding out potential customers' desire
Deregulating price competition through differentiation
Association Meeting
Trade Ass
associate the cars’ image with their own image. Therefore, it is very important for Audi and BMW to forge an emotional link with consumers and to create strong brand images and positions to differentiate them from other brands. BMW positions itself as “real drivers car” with powerful performance. It can be associated with masculine, aggressive and dominant customers who are well educated an
positive effect on increasing employment, add value and expanding consumer choice. Only Health Industry Development Institute opposites to Commercialization of health care by emphasizing the negative aspects like closure of small hospital and rising health expenditure.
Ⅱ-2. Hospitals
1) Positive- Large Hospitals
According to the policy chairman for the Hospital Association hospital, the ri
are working with tacit knowledge accumulated during long work experience. Therefore, the workers rely on the skills and management of upper layer workers. However, company's training ability for increasing upper worker’s expertise is not sufficient.
(2)Lack of motivation for participation in training
Hyundai Motor's training is not associated with the wages and promotion. Promotion