consumers will modify their preference rather than buying Maruti 800 and Honda's motorcycles.
2) Road conditions to be improved
As Indian economy is developing, the social infrastructure is also expected to go along with such tendency. And improvements in infrastructure will be followed by the growing number of vehicles in India. In order to improve the social infrastructure, Indian governm
consumers have strong brand preference. Nowadays, decades after the reform program was first implemented, Mainland consumers, with increasing product knowledge and surging purchasing power, are more sophisticated and value-oriented. Instead of looking solely for low prices, they place strong emphasis on product quality, functions and branding. Branded products, having an up- market image in terms
preferences
Middle Aged
(35 to 60) • Sports for health
• Well-off economically • Activities where participants can chat
• Family trekking
Elderly
(Older than 60) • Hard to perform sports
activity • Weather and pre-exercise is important
4-3 Potential Customer Demands
Through the survey we were able to find out an approximate number of participants
Then we continued on with analyzing the factors that caused those changes, with some case studies for further elaboration. Next step was to frame reasonable hypothesis to prove the reasons we found. We also conducted several consumer surveys and specialist interviews for better justification. Finally we forecasted potential future trends in flawsome marketing based on specialist interviews.
a top star.
The process of SM in entertainment industry is well defined as the basic value chain model of manufacturing. There are usually five categories; R&D, Supply, Production, Distribution and marketing. SM engages in R&D as producing new conceptual development, and other cooperation with composers for music production. Next step is supply, discovering new potentials through audition