equity wealth, and job market conditions also favor upper-income individuals, who are the primary luxury goods consumers.
- Declining of Exclusivity of Luxury Goods :
In an age of mass affluence with easy access to credit, luxury goods are becoming more affordable. Also, with a 50 percent rise in household income in the last 30 years, Americans have more money to spend on premium goods.
premium price to their future cars. Moreover, from developing a premium brand (Lexus), Toyota pushed aside the big 3 competitors in the US market and ranked 1st among vehicle industries worldwide. Until 1989, Japanese vehicles were already being considered ‘good for money’ and had a highly trustable image around the world. However, with the new LS400, it successfully entered the Luxury vehic
Did SK-II have the potential to develop into a major global brand? If so, which markets were the most important to enter now? And how should this be implemented in P&G’s newly reorganized global operations?
P&G Japan이 개발한 SK-II 라는 premium cosmetic brand가 global product로 출시하기에 적합한 제품인가의 여부를 분석하고, 가능하다면 어떤 시장을 target
in 1995, the Bank of Japan lowers the interest rate at 1%. In 1997, as financial crisis in East-Asia was broadening, Yen carry assets were paid off. In addition, The sharp increase in foreign bank assets in 1997 and 1998 is accounted for by the increase in “bills bought.” The Japanpremium ruling at the time meant that non-Japanese banks had a considerable pricing advantage over local Japanes
in 1995, the Bank of Japan lowers the interest rate at 1%. In 1997, as financial crisis in East-Asia was broadening, Yen carry assets were paid off. In addition, The sharp increase in foreign bank assets in 1997 and 1998 is accounted for by the increase in “bills bought.” The Japanpremium ruling at the time meant that non-Japanese banks had a considerable pricing advantage over local Japanes