1. Environmental Analysis of the Premium Ice cream Market
Economic Environment
● Expand of the Premium Ice cream Market, premium ice cream companies have continued expand sales channels. Premium ice cream entrenched position as favorite food for four seasons
● Purchasing Power - Floating population of the region located the stores
● Exchange rate
Recent U.S. financial crisis a
Premium Market?
In the mass market, price and quality are the most important factors. However, in the luxury goods market, consumers are not as sensitive to price and do not feel much difference in quality among the luxury goods. This shows how highly standardized the luxury market is. Hence, in the luxury goods market, the biggest competition factor is the brand image. This can be easily und
Ⅰ. 미국의 연금제도
1. 확정급여형 개혁안(MB안) : PAYG → DB
- 연금보험료를 2% 정도 상향조정하여, 그 증가분을 OASDI 기금화하는 동시에 연금기금의 투자방법을 국가채권 매입부분을 줄이고, 일반주식투자의 비중을 확대시키는 것.
- 연금보험료 인상은 현재의 소비를 줄이고, 연금제도의 재정자립
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
해상 보험 용어 설명
1. 보험가액 Insured Value
Insurable Value라고도 부른다. 보험가액은 피보험이익의 견적가액(見積價額)으로서 적하보험의 경우에는 통상 화물을 선적하는 지점과 선적할 땡 있어서의 가액을 말한다. 원래 피보험이익은 합리적으로 금전으로 견적할 수 있는 것이어야 한다. 해상적하보