which is determined by various institutions and individuals.
1) Definition of the marketing
*Institution of the U.S.
1960 : Marketing is firm’s activity which makes products and services flow from producer to consumer.
1985 : Marketing is the process of performing price setting, promotion, and an idea for having trades which can satisfy objects of individual and organization.
only their first impression. But after consumers use product, consumer’s thinking about product is changed.
And the initial value can be information or an affective response readily available from memory. it can also be attribute information from the external environment that is encountered first. Consumer values and normative influences can also be strong determination of the initial value.
determined by various institutions and individuals.
1) Definition of the marketing
*Institution of the U.S.
1960 : Marketing is firm’s activity which makes products and services flow from producer to consumer.
1985 : Marketing is the process of performing price setting, promotion, and an idea for having trades which can satisfy objects of individual and organization.
- virtual disaster *his almost death
[verb]
- It virtually evaporated. He almost died.
[adjective]
- It was virtually impossible. He was almost dead.
[adverb]
- He spoke virtually inaudibly.
He was wounded almost fatally.
[Determinative]
- I have almost no money left.
[PP]
- It lasted almost until midnight.
[NP]
- I bought almost the last copy.
Role playing
Diversion
Self-gratification
Learning about new trends
Physical activity
Sensory stimulation
Location
Nature and quality of assortment
Price
Advertising and promotion for Positioning of the Retail Brand
Sales personnel
Services offered
Physical store attributes
Nature of store clientele
Point-of-purchase displays
Consumer logistics
(1) Location