가격차별(PriceDiscrimination)의 개념을 이론적으로 설명하고, 실생활에의 응용사례를 찾아 서술하여라.
실생활에서 친구들을 만나 밥을 먹거나 영화를 볼 때 같은 장소에서 똑같은 서비스를 제공받으면서도 그 때마다 다른 가격을 지불하는 경우가 많다.
평소에는 별스럽지 않게 느꼈지만 미시경제학
4 Requirements for PriceDiscrimination is existed
1. 판매자가 시장지배력을 가지고 있어야 함.
2. 서로 다른 고객 또는 시장의 구분이 쉬워야 한다.
3. 상이한 시장 사이의 상품의 재판매가 불가능 해야 한다.
4. 상이한 시장간의 수요에 대한 가격탄력성이 달라야 한다.
Prestige brand & Mass brand’s Prici
Ⅲ. Third-degree Pricediscrimination
Third-degree pricediscrimination occurs when the monopolist determines the different price for the same production. If two different markets exist in the same production, the monopolist sets the different price according to the elasticity of the markets.
In other words, it means that the monopolist set a low price in the market which has the high-elast
Different price to different consumers
third degree pricediscrimination .
classifying customers in accordance with willingness to pay.
The answer from this company:
“frankly speaking, we cannot use pricediscrimination as much as you can think. Because we make a deal, in advance, with massive scale with our partners. Therefore, there is not much room for differentiating price
which is determined by various institutions and individuals.
1) Definition of the marketing
*Institution of the U.S.
1960 : Marketing is firm’s activity which makes products and services flow from producer to consumer.
1985 : Marketing is the process of performing price setting, promotion, and an idea for having trades which can satisfy objects of individual and organization.