of the viral marketing In the case of the goodprice chicken hypermarkets promoted these items with having very small quantity. They deceived consumers with attractive baits. There were so many negative opinions in this sales method. But the price was relatively high burden of the chicken food delivered to ordinary people. The affordable prices has given customer could eat the chicken cheaply. Th
of the organization’s activities to satisfy these wants
Achieving long-term goals for the organization by satisfying customer wants and needs legally and responsibly
ex) Rent-A-Car delivers vehicles to customers’ homes/workplaces
ex) Disney offers FastPass at a premium price to avoid waiting in long lines
odd-even pricing
The strategy of setting a price at an odd number to connote a ba
of men are interested in grooming their appearance, there have been created new words such as ‘metro-sexual, ‘cross-sexual’ and/or ‘uber-sexual’ for males who explicitly and continuously care about their appearance. For men in their 40s and 50s, there is also a new word ‘NOMU-jok’, to refer to the people who want to look good and ‘No More Uncle”.
III. S.T.P Strategy
1.
“By now, it is accepted wisdom that Wal-Mart makes the companies it does business with more efficient and focused, leaner and faster. Wal-Mart itself is known for continuous improvement in its ability to handle, move, and track merchandise. It expects the same of its suppliers. ”
1.2 THE KEY TO ALWAYS LOW PRICES
With 5500 store to supply with goods, Wal-Mart became the biggest delivering
and Japan.
- Imagery
• The highest fashion brand which has become a symbol representing high social class. It has consumers that show frantic obsession towards the brand.
• Although it has many loyal customers, the high price and scarcity led to lack of friendliness.
• It leads the fashion trend of the high class and has deep tradition as a trend leader.
3.2. HERMES