Ⅱ. The main
1. Segment Marketing
1.1 Define
Segment Marketing analyze the customer's data based on database and segment customer's information, diversify product or service matching customer's propensity.
1.2 Background
SK Telecom has highly market shares in 1999 years, but has structure weaker than competitors in early 20's market. Considering characteristics of a mobile phone that
Ⅱ. The main
1. Segment Marketing
1.1 Define
Segment Marketing analyze the customer's data based on database and segment customer's information, diversify product or service matching customer's propensity.
1.2 Background
SK Telecom has highly market shares in 1999 years, but has structure weaker than competitors in early 20's market. Considering characteristics of a mobile phone that
And in 2015, they are hoping to sell 3 million tires, which cover 5% of whole market share in China.
Also, Nexen Tire Company applied awarding system. In primary attempt, it was suggested as one of management strategies, but it also worked as an evaluating system. At the end of every year, they all gathered together and reported what they’ve succeeded and failed. In this process, they could
Consistency with Self-Concept
Our mental view of who we are
self-concept help us define who you are
owning this brand is important to their self-definition and
is personally relevant
Values
Beliefs about what is right, important, or good
Consumers motivated to attend to andprocess information
when they find it relevant
Goals
Outcomes that we would like to ach