product, distribution, and customer service.
3. Brand as Person
1) Personality
Coca‐Cola is joyful. “I think, Coca‐Cola is close to ‘joyful’ and Pepsi is close to ’young and fresh’. Cola is not suit to ‘brilliant’,’soft’”(from Web Zine TQB 2004. 8. 31 ‘Brand Personality’) According to Polar Bear, Santa‐Claus and recent CF, personality of Coca
Mainland people are now better-educated, better-paid and they attach more attention to fashion and their personal image. They not only focus on improving basic living conditions, but are also keen to enhance their overall quality of life. Their increasing awareness of health, hygiene and appearance has made cosmetic products one of the consumption hotspots.
In fact, the pursuit of beauty and he
person first, we impressed his first impression.
But we get along with him continuously, we more and more know him.
And we adjust his first evaluation. That is Adjusting.
We adjust or update the evaluation as they consider additional information.
It is applied to marketing theory. Consumers encounter product first, they evaluate them only their first impression. But after consumers use produ
Consumer products are products and services for personal consumption
Classified by how consumers buy them
Convenience products
Shopping products
Specialty products
Unsought products
Organization marketing consists of activities undertaken to create, maintain, or change attitudes and behavior of target consumers toward an organization
Brand is the name, term, sign, or design—or
products in the recent dessert market, you can sense that those products not only have great taste, but you can also note the fancy color, beautiful shape, and sweet smell. This means that desserts reflect people’s needs in meeting the five senses.
My style, my way, my taste!
Product sales that customize an individual’s personality and preference have been done for ages, but order