rate in 2006 increases 10.4% comparing with that of last same period. Especially, that of non-IT industries is as 12.5%, non-IT industries lead to higher grow rate in the world hard ship economic situation.
Evaluation of industrial factors)
Due to above three factors - Korean’s entire industries growth, the steel product’s price increase, China market penetration acceleration - Korean st
product (LS400). The LS400 greatly succeed, recording amazing sales of 60,000 and led to Toyota motors including a 20% premium price to their future cars. Moreover, from developing a premium brand (Lexus), Toyota pushed aside the big 3 competitors in the US market and ranked 1st among vehicle industries worldwide. Until 1989, Japanese vehicles were already being considered ‘good for money’ a
products in Kwang Dong Pharmaceutical CO. In 2001, Vita-500's sales rate just 5% of total sales. But In 2003 Sales rateincrease 25% of total sales.
Domestic vitamin market scale is 130000000000(Approximately 500 products). In vitamin drink market, Vita-500's market share is 70%.
2. Introduction of product
- Introduction of Vita-500
Ingredient : condensed apple juice, vitamin C, vitami
cosmetic stores etc.
Salon: Tends to be more sensitive to trends.
By price and function
Divide into 2 Sector : Premium and non-premium
Generally the premium products are more expensive but have
a special function. (generally over 6,000 won)
Recently, the sale of premium products are growing rapidly.
(It satisfies customers’ needs more than non-premium product)
sales of functional footwear are rising, and the rates of repeat sales are also increasing, which means functional footwear market has a bright prospect. According to Korean Footwear Industries Association, functional footwear market has kept over 40% growth annually and accounted for 10% of all footwear market at 2009. With this tendency, many experts are expecting that functional footwear marke